Human stories are a tried and tested way to communicate this powerful message. This develops brand loyalty because of the emotional attachment these customers feel for the service. What is it that keeps customers coming back to the same brand time and again? Offering returning customers a discount on services. When someone is loyal to a brand, it means when faced with a decision between you and your competition, they pick you every time. But how exactly do you create that kind of allegiance? Customers rely on convenience, so be sure that the company will deliver on its promises every time. Yotpo’s data suggests that if brands can deliver a good product at an acceptable price, they can put themselves in a position to create brand loyalty and convert brand loyal customers into loyalty program members. However, customer loyalty retains a narrower focus on spending patterns. Here are eight steps you can take to begin building brand loyalty. Let’s go in-depth on some of the best ways to build brand loyalty that lasts. Apple, for example, is quite consistent with its use of white throughout its entire brand palette in order to evoke cleanliness, simplicity and elegance. The brand should give customers a similar feel each time they get an opportunity to consume your products. With that in mind, make sure to choose your color palette well. High-End Marketing Yields Higher Brand Loyalty. Think of the customers who always buy the same brand of coffee, soda, or detergent. When customers are 60% to 80% of the way down the funnel before they talk to anyone at your business, you can’t rely on traditional methods to generate loyalty. Platforms like HYPR allow brands to identify influencers who are in touch with their exact audience demographics and reach out to them. Offer people their 15 minutes of fame by sharing a post they wrote or retweeting them will get your customers reaching out to you, creating a buzz around your brand. The color red, for example, used in Youtube’s logo, makes viewers feel active, emotional and passionate about the brand…. There are many ways to achieve this goal. Loyalty is a two-way value exchange. McDonald’s is one of the most successful brands in the world, and one of the hallmarks of the chain since Ray Kroc started his franchise expansion has been that a McDonald’s in New York is the same as a McDonalds in Indiana – or in India. When trying to build customer loyalty retention, you need to go beyond the transaction to understand what really makes the customer tick. Yet, only 27% of initial sales go on to become repeat customers. Deliver on quality and value (more than what is expected) One of the obvious ways of building brand loyalty is to deliver on everything you have promised and deliver that to the highest of standard. Brand Loyalty Marketing. You’ve heard of the Pareto principle – 80% of results come from 20% of efforts. Share your subscriber list to social and email your social contacts, and use website and email behaviors to target your customers on social. Creating such a base doesn’t happen overnight. According to The Loyalty Guide, manufacturers that directly reward the sales staff of companies that resell its products can reap the rewards of doing so. These videos essentially become free advertising for the company and its capabilities, while giving customers a shot at online glory for their creations. Sure, you can offer your customers financial rewards to entice them to make a one-off purchase. Below, we set out the steps to build brand loyalty for your business. Follow these 7 tips in order to ensure your casual customer becomes a hard-core fan who remembers your brand name, logo and what you’re all about, and keeps coming back for more. For example, The North Face has a loyalty scheme called VIPeak. 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